Use of QR Code in Dairy Sector in Slovenia

The increasing use of smartphones has allowed quick response (QR) codes to build a stronger connection between consumers and products, enabling bridge offline online products providing access product information, traceability, food safety. This study focuses on two primary aspects: familiarity with QR their usage by FMCG (fast-moving consumer goods) producers in Slovenia. Additionally, authors examined consumers’ motivations scan for particularly dairy products. Data collected through research, interviews, field investigations revealed that rarely codes. To increase its usage, it should be included an overall advertising campaign provide instant benefit; consequently, would engagement the product. Field research interviews only few packaged are equipped codes, primarily support trade marketing activities. In addition, most code at home seeking information regarding origin, which provides insights into future implementation possibilities. Furthermore, from design point, positioned side panel packaging together invitation motivate explain how scanning benefit consumer.